About Us
Our Mission
Unifying the best end-of-life providers to help families easily find the support they need
Who We Work With
The most trusted community in end-of-life care






No family should ever have to get into debt or feel shamed when choosing what's best for honoring the life of their loved one.
-- Alex Casas-Chieng | Founder of Pale Hearse

Our Story
Headquartered in Austin, Texas. Pale Hearse, LLC is women-owned and operated. Built by two death care industry professionals with over 10+ years of hands-on experience. Together we aim to find new ways to support local communities and ensure that loved ones and their families are cared for with the respect and dignity they deserve.
Our Team

Alex Casas
Founder & Chief Executive Officer
A leader and visionary in modernizing the deathcare industry, Alex has a passion for developing sustainable practices, she welcomes innovative solutions and prioritizes honest, ethical, high-quality care. Her 10+ years of industry experience have ranged the gamut from high volume care centers to medical examiners offices.

Cool Cubes
We saw the problems and wanted to be part of the solution. Cool Cubes is a mobile morgue service that can be transported to any location. They are outfitted in standard ISO shipping containers with integrated technologies to care for deceased loved ones during disaster and emergency response situations.