About Us
Our Mission
Who We Work With
"No family should ever have to get into debt or feel shamed when choosing what's best for honoring the life of their loved one."
Our Story
Headquartered in Austin, Texas, Founded in 2020, Pale Hearse, LLC is an End-of-Life and Funeral Care Marketplace and Collective.
Built on the belief that end-of-life care is about people, we understand that the journey we each will face is deeply personal, requires empathy, respect, transparency, and the right support.
We are driven by a passion to simplify the end-of-life and funeral care journey, make ethical, affordable care more accessible, and maintain the highest standards of care.
By fostering a community focused on collaboration and excellence, we ensure that every person’s story is honored with care, that individual's choices are respected, and every life is celebrated.
Meet Our Founder
Alex Casas
Founder, End-Of-Life Educator and Doula
Alex Casas is a dedicated End-of-Life Educator and Doula with over 12 years of experience in the funeral and end-of-life care industry. She began her career as a mortuary restoration specialist, working in diverse settings such as high-volume care centers, medical examiner offices, and funeral homes of various denominations.
Driven by a passion for expanding access to high-quality, ethical, and affordable care, Alex founded Pale Hearse in early 2020.
Witnessing the challenges of New York's response to the 2020 pandemic, she quickly pivoted to address the challenges, developing Cool Cubes Mobile Morgues, which played a vital role in Central Texas ability to provide quality care.
Alex’s commitment to supporting individuals and families extends beyond her role as a founder. She is a bilingual certified End-of-Life Doula, a Home Funeral and Natural Burial Educator and Guide, an Instructor and Regional Director with The International Doula Life Movement, and an active volunteer with the Funeral Consumer Alliance of Central Texas.
Cool Cubes
We saw the problems and wanted to be part of the solution. Cool Cubes is a mobile morgue service that can be transported to any location. They are outfitted in standard ISO shipping containers with integrated technologies to care for deceased loved ones during disaster and emergency response situations.
